Service
Channel Merchandising Strategy
A single strategy that defines how your brand shows up in each channel — not a one-size planogram.
Channel merchandising strategy starts with how shoppers move through modern trade, convenience, and traditional trade — not with a brand book slide. We map where your SKUs earn attention, where they get buried, and what each channel can realistically support.
The deliverable is a written strategy with channel roles, facing priorities, secondary placement rules, and a trade calendar cadence your sales and field teams can share.
You leave with decisions, not a stack of unused templates: which SKUs lead in which channel, what POS is worth printing, and how to brief retailers without overselling shelf space you cannot hold.
What is included
- Channel role workshop for your category
- SKU and facing priority by channel
- Secondary placement rules and guardrails
- Trade calendar merchandising cadence
- One revision after stakeholder review
Pricing is informational. We confirm scope and timing after a short brief — no online checkout.