Journal
Notes from the channel
Practical writing for trade marketers who measure merchandising in roles, facings, and what survives restocking.
Set Channel Roles Before You Draw Planograms
Facing maps fail when every channel is asked to do the same job. Start with roles.
Map Merchandising Effort, Not Just Store Counts
A long store list is not a strategy. Rank where facing work actually returns.
POS That Matches the Channel Fixture
A wobbler that fits a supermarket rail can fail on a convenience door. Design by channel.
Calm Checks for Trade Calendar Weeks
Protect the offer with stock, flash, and POS alignment — not fake urgency on the floor.